The contractors who built something worth knowing about.

TradeFounders tells the stories behind established home service businesses across the country. Real founders. Real trades. Real markets.

A skilled contractor at work

Most people never hear about the best contractors in their city.

The best home service businesses are not always the loudest ones. They are the ones that do the work right, treat customers well, and rely on word of mouth to survive. They have built something real. TradeFounders exists to make sure more people know they are there.

We interview the founders, write their stories, and promote each spotlight with targeted local advertising in their own service area. No fees. No rankings. No gimmicks. Just a real story, told well, and put in front of the right people.

What You Get When You Are Featured

A long-form spotlight article

We interview you, write your story, and publish it on TradeFounders. Not a directory listing. A real article about you and what you have built.

Local promotion in your market

We record a short video about your spotlight and boost it on Facebook to people in your service area. Around 10,000 local impressions over three days, at our expense.

A backlink to your website

Every spotlight links directly to your business website. A clean, relevant backlink from a dedicated trades platform.

A credibility asset you can use anywhere

Link to your spotlight from your website, your Google Business Profile, your Facebook page. When someone is deciding whether to hire you, your TradeFounders spotlight helps them say yes.

It is completely free

There is no cost to be featured. We do this because we believe trades founders deserve more recognition, and because occasionally the contractors we feature become long-term clients of our agency. We are upfront about that.

How It Works

  1. Apply

    Fill out a short application. We review every submission and reach out if you are a good fit.

  2. We talk

    We schedule a video call to learn your story. About 30 minutes. You talk, we listen.

  3. We write and publish

    We write your spotlight and publish it on TradeFounders.

  4. We promote

    We run targeted local advertising in your service area to promote your spotlight. On us.