About

Built for the Trades. By Someone Who Gets It.

TradeFounders spotlights the founders behind America's home service businesses. Here is why it exists.

Most marketing platforms treat contractors like a transaction. Pay to be listed. Pay to be seen. Pay to compete against every other guy in your zip code bidding on the same lead.

TradeFounders is different. It is not a directory. It is not a lead marketplace. It is a place where the story behind the business gets told, and where the founder, not just the five-star rating, gets recognized.

I started this because I know the trades. I have worked in carpentry, electrical, and plumbing. I have flipped houses. I have spent time in the dirt of what it actually takes to build something. These days I run a digital agency that works exclusively with home service contractors, and I also run TradeMatch, a platform connecting people to trade careers and the schools that train them.

TradeFounders sits at the center of those two worlds. The trades I came up in, and the digital systems I now build for the people still in them.

Every spotlight on this site starts with a real conversation. I get on a Zoom call, ask questions, and listen. Then I write the story the way it deserves to be told. Not a press release. Not a bio. A real piece about a real person who built something worth knowing about.

Then I promote it. A short video about the spotlight goes out on Facebook, boosted to people inside that contractor's own service area. Around 10,000 impressions over three days. On me.

No fees. No rankings. No paid placements.

Dave, Founder of TradeFounders

Dave Devine

TradeFounders

The Agency Relationship

Full Transparency

TradeFounders is a project of my agency, which works exclusively with home service contractors. Occasionally a contractor I feature becomes a long-term client. I am upfront about that on every application page. There is no hidden pitch, no bait and switch. The spotlight is real, the promotion is real, and the conversation on the Zoom call is genuinely about your story.

If at the end of that call I notice something in your online presence that I think I can help with, I might mention it. You are never obligated to do anything about it.

The Same Team

The Ecosystem Behind TradeFounders

Revenue Radius — digital agency for home service contractors

Revenue Radius

myrevenueradius.com

A digital agency built for home service contractors doing $5M to $10M a year. Complete digital infrastructure: websites, local SEO, Google Business Profile optimization, lead systems, and more.

Map Pack Pro — local SEO and map pack visibility for home service contractors

Map Pack Pro

localmappackpro.com

Marketing services for home service contractors at $500K to $3M. Local SEO, map pack visibility, and review systems built specifically for the trades.

TradeMatch — connecting people to trade careers and training

TradeMatch

tradematch.careers

A platform connecting people to trade careers and the schools that train them. Built for the next generation of tradespeople.

Think your story belongs here?

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